Metabolic Nutrition, Inc

Company Biography: Metabolic Nutrition, Inc. Corporate Mantra: €Committed to a Winning Strategy€ Beginning in ***5, Dr. Murray Cohen, a doctor of internal medicine, was hired and commissioned to develop the 1st functional food in ***6 with the development of €Power Pasta€€¦an enhanced food with **0% RDA of vitamins and minerals with additional complex carbohydrates - to address the needs of competitive athletes that €regular€ pasta could not offer. Envisioning the future of what functional foods could offer athletes and the general public alike, Dr. Murray Cohen set out to create his own line of functional foods and dietary supplements by establishing his own company, Metabolic Nutrition, in June of ***7. Metabolic Nutrition grew to establish itself as an innovator in the dietary supplement market with 1st to market products such as, MCT carbohydrate energy replacement, Keto-Acid Amino Acids, and Digestive Enzyme coated proteins. Through the years, Metabolic Nutrition expanded its nutritional supplement line€¦while also providing consulting with other nutritional companies in the development of formulations and function foods. In ***7, Metabolic Nutrition realized the importance of pharmaceutical packaging in the dietary and nutritional supplement marketplace€¦and moved forward to acquire the necessary equipment to process all packaging €in-house€. This packaging not only allowed for greater speed to market with new and innovative packaging€¦but, also gained a higher quality control in processing Metabolic Nutrition€™s product line. Starting in ***8, Metabolic enters a branded with Mr. Jay Cohen (son of Murray Cohen) entering into the CEO position, after *5 years of working on the operations side of the business. Immediately upon assuming the position, Jay initiated a new vision by establishing the corporate mantra, €Committed to a Winning Strategy€. In assessing the marketplace, Jay and his team found many, if not all, vitamin stores adopting the €Wal-Mart mentality€€¦meaning - buy in bulk and sell at low margins (*0% - *4%) to attract customers. Gone is the customer service and product education to the consumer (not to mention the store€™s cash flow)€¦leaving in its place a €who has the lowest price€ war between retail stores, online stores and mail order companies. Thus, the €Wal-Mart€ business model results in diminished customer retention and non-existent retail loyalty - literally with the click of the computer mouse. Jay Cohen€™s vision that all should be €Committed to a Winning Strategy€€¦means a branded in the way a manufacturer conducts business in the vitamin and nutritional supplement marketplace. This business model is one that is focused on bringing back customer loyalty, brand loyalty and profit margins to all involved. While initially, Metabolic Nutrition had to turn down more business than it earned (to those who could not shake the Wal-Mart mentality)€¦in less than 6 months the strategy began to show its strength with €authorized€ retailers reporting profits tripling and astronomical financial growth €“ as other competing stores (not authorized to sell Metabolic Nutrition products) either downsized or closed their doors. Jay realized his vision of €Committed to a Winning Strategy€ was no longer a vision, but rather a €winning€ business strategy which has proven itself successful for all that participate. Now, as growth continues (even in a slowing economy) Metabolic Nutrition had moved to a more modern pharmaceutical facility and has added additional equipment (pharmaceutical blending, form-fill-seal packaging and blister packaging) to its manufacturing assets to continue to grow as a vertically integrated company €“ to establish and bring a higher quality control and to address the increased demand by its current customer base in the USA, Canada, Europe and the Caribbean. With over *5 different and specialized products in inventory and 8 additional function food items scheduled for ***8 release €“ Metabolic Nutrition continues to pursue excellence in 1st to market product releases (***** next generation Creatine and Glutamine supplements). As CEO of Metabolic Nutrition, Jay Cohen continues to take the road less taken with a undying passion to implement his corporate mantra, €Committed to a Winning Strategy€ to all that want a €better and proven€ way of doing business.