Shandong Mr Iger clothing development co., LTD., founded in May
***5, development has formed a set research and development,
design, branding and international trade integration of clothing
production enterprise. Company main products are down jacket,
duvet and bedding and so on a series of down and feather
products. The company brand strategy and development mainly
around two years two-way development of international trade,
especially the company "in accordance with the" brand down
underwear and home textile products, expanding sales network,
production, and is China down industrial association governing
units.
Company set a series of goals at the end of ***6, with brand
strategy and the export trade is given priority to, two-way
business policy, to strengthen management, improve the overall
quality of the product. Company production of "Mr Iger" down
jacket, won the China light industry association "Chinese famous
brand" honorary title. The company constantly improve the
enterprise overall competitiveness, expand the domestic sales
network. The company now has more than **0 employees, sales staff
more than *0 people, at present, the company annual production
capacity of *****0 down jacket and *****0 duvets etc series
products. Strive to ***1, 1 million pieces of production
capacity. According to market analysis: shandong, Beijing,
heilongjiang, liaoning, jilin, hubei and other regions, the
market share of 3%, the main customers are concentrated in the
second-tier cities, consumer groups, product market prospect,
consumption are also increasing every year. In ***9, the company
fully implement the "double hundred project" in the existing
network optimization **0 big mall, as the company's market
focus, and set up **0 outstanding regional agents, as a key
marketing, vigorously promote awareness, combined with modern
marketing methods, enhance the company product sales and brand
value. Domestic marketing to extend from the north of the Yellow
River all provinces to the Yangtze river basin, make the
company's products in the market share increase year by year.
Now with ginza mall, DE best group, henan silver grade malls,
jinan people's shopping malls, and a number of stores in
shenyang xinglong family cooperation, improve the company's
products sales, and enhance the brand awareness.
The company now has advanced equipment assembly line *6, to the
industry-leading. Company comprehensively implement the ISO***1
international quality management system and ISO****1
international environmental management system standard, the
company has CAD, CAM clothing design system and clothing strict
management standards, the company constantly improve the
management standard, improve the investment of equipment company.
Since ***8 the company production development of independent
brands and increasing investment on r&d innovation,
constantly with all the research and development institutions and
feather clothing colleges and universities, research and
development institutions communication and common development. In
***9, the company independent research and development of
seamless underwear down successfully put into mass production,
with its unique style and performance, once listed, then get the
favour of broad consumer, thus laid a "bei Mr Iger" in down
jacket the status of the industry, greatly improve the
visibility. At present, the process is declared national patent
products.
Company adopts the most advanced information in the information
construction "in accordance with the" sales platform "dress via a
second" electronic equipment, the company fully implement
monitoring dealers. "Sales", "inventory", "after-sales service"
and a series of implementation services and monitoring, so as to
increase the company's products structural adjustment, promote
sales rising steadily.
Company's main production down jacket, down underwear, down
three leading products, constantly optimize the enterprise
internal management, improve the company marketing network and
market share, improve the company's brand awareness, strive for
"China famous brand" is our unremitting pursuit.
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