Blue Crystal Fashion

Blue Crystal is a strategic fashion retail company with focus on customers from Gulf countries, especially from United Arab Emirates. We provide hand picked fashion jewelry, costume jewelry, fashion clothing and accessories for women and children under several brands. We work collectively with clients to establish a creative brand identity.

Fashion accessories are very important to the women in Arabian Gulf. Accessories are one of the few items to show their own identity and style. Jewellery represents more than personal decoration, it symbolizes social and economic status. Our concept will have a distinguishing position on the fashion accessories market. The concept will contain an interesting mix between culture and traditions and a modern refreshing look. East meets west, products presenting precious and valuable designs that represent the identity of the women wearing them.

Aiming towards a trendy, style aware niche with a target demographic of **- *5 aged UAE Nationals and GCC Nationals, BLUE CRYSTAL has adopted a unique approach to their marketing, retail and online strategies.  By adopting gender segmentation in their approach to social media and posting separately about womens wear, BLUE CRYSTAL will drive engagement from UAE National women