Description
What is Electronic Shelf
Label?
Electronic shelf label system is an electronic display device can
be placed on the shelf and replaced the traditional paper price
label. Each electronic shelf label is connected to the store’s
computer database through wireless network and displays the latest
price on its screen. In fact Electronic Shelf Label System
controlled the price by the computer program, changed the status of
update the price labels by handwork and realized the consistency of
price between the counter and shelves.
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Why Use Electronic Shelf
Label?
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Puzzles of traditional retail price
tag management：
1. Complex procedures of manual price changing
：
 Update system data –print paper tags -look for tags need
to be changed-take away overdue tags-ensure tags accuracy. It’s
Time losing and low efficiency.
2. Continuous cost of consumable items (annual printer changing,
ink and paper purchasing). It’s high expense.
3. Staff needs to do overtime work because price changing always
happens not in business hours.
4. Manual price changing mistakes ratio can be 6%.
5. Missing labels ratio can be 2%, high damage rate of paper tags
for various reasons. It will cause repeated works, decline of staff
satisfaction and increasing of customers’ complaints.
6. Failing to change price tags in time or pricing errors can cause
price labels in-store not match your back-end database, and
customers’ complaints will bring bad reputation and related
penalties to the store.
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Advantage of Electronic Shelf Label
System
1. Two-way high speed RF transmission and secure verification to
ensure transmission efficiency and accuracy
2. Automatic price and content changing system by real time
synchronizing with POS database.
3. Reduce artificial mistakes and improve information management to
better increase company reputation and customer satisfaction.
4. Five years long life for energy and cost saving
5. Eco-friendly instead of mass paper consumption
6. No power is needed to display price information.
7. Dot matrix type, can display 1D,2D code, can display more than
**0 languages
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