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Reach new and existing customers and keep your business growing Detailed Description What is Search Engine Optimization? Search Engine Optimization (SEO) involves making enhancements to your website in order to improve its rankings in search engines like Google� or Yahoo!�, which are widely used by consumers looking for specific products and services. The objective of SEO is to get your website ranked high in the natural or "organic" section of search engine results. Since SEO rankings are earned and not bought, a natural search ranking is a sign of credibility to consumers. However, you'll need to appear high in the natural results, where they are likely to see you. As competition has grown online with each passing year, SEO has become an important contributor to the online success of so many businesses. We can help you develop a campaign that is right for your specific business and budget. Pay Per Click Advertising vs. SEO When a keyword or phrase is entered, search engines produce two types of results - paid search ads, also known as Pay Per Click ads or "sponsored listings", and natural or "organic" results. Pay Per Click (PPC) advertising works together with Search Engine Optimization (SEO) by giving you immediate visibility in the sponsored listings while you are building your natural search results over time. Getting your website to rank as high as possible in the natural search listings is accomplished through Search Engine Optimization (SEO). SEO for Ecommerce Stores Ecommerce websites have unique Search Engine Optimization needs. SEO for Ecommerce is Network Solutions' specialized service for online stores that want to improve the visibility of their products in major search engines and gain a competitive edge in the online marketplace.