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The Promotional Giveaway Theory
Promotional giveaway products have proven to be a profitable and effective model for promoting brand recognition. Businesses give away useful products with their company name, logo and/or message on them. Every time the person who received the item uses it, they see the company name or logo and think about the company. 
Each time the person sees the company name, it counts as a high quality advertising impression. The gratitude that the person feels towards the company for giving them the item increases the quality of the advertising impression. In addition, another advertising impression is given whenever someone else sees the object being used. 
If a product is inexpensive, popular and long-lasting, it makes for a very good return on investment (ROI).