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Founded in ***6, Yiwu Cultural Fair (short for China Yiwu Cultural Products Trade Fair), formerly known as China Yiwu Cultural Products Trading Expo, was rated as Chinas Most Influential Brand Exhibition in Culture Industry in ***8. In ***0, it was upgraded to the only foreign trade-oriented national exhibition in the culture and sports industry jointly sponsored by the Ministry of Culture and the Peoples Government of Zhejiang Province.
Since the 9th session, Yiwu Cultural Fair, under the background of great development and prosperity in cultural industry, has courageously and resolutely taken the first step in transformation and upgrading. Getting a new sponsor of China Council for the Promotion of International Trade, it has been officially renamed as China Yiwu Cultural Products Trade Fair and shortly as China Yiwu Cultural Fair. Since that, the Fair has paid more attention to trade features and its effectiveness, adhered to the exhibition principles of marketization，professionalization, and internationalization, and brought more originalities, highlights and features on the basis of the previous sessions with cultural products trading as the core and international standards as the goal, striving to build China Yiwu Cultural Fair into an important platform for Chinese cultural products trade, an important window for cultural exchange, a Wind Vane in international trade of Chinese cultural industry, as well as an important carrier to promote adjustment and innovation in cultural products structure, and finally promote the development of cultural industries and the going global of Chinese culture.
The *3th China Yiwu Cultural Products Trade Fair will continue to base on the new normal of economy, promote the deep implantation of the "Internet Plus" in all fields of cultural industry, increase the integration of culture and creativity, science and technology, finance, sports, tourism and other formats, continue to focus on the concept of six new of cultural industry, set up 3,**6 standard booths. And 1,**5 enterprises will participate in the exhibition. The exhibition covers an area of *0,**0 square meters, attracting cultural products and works from *5 countries and regions, including South Africa, Latvia, Russia, France, Australia, Switzerland, Italy, Ukraine, Hungary, Bulgaria and the cultural products of *8 provinces (districts, cities)of China on display.
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